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The classical approach to business analysis is reductionism, which
examines a system by taking it apart and understanding its constituent
elements. This approach works well for many phenomena both in the
business and natural worlds.
Traditional business analysis is being revolutionized
through complexity science. Complexity science is the study of systems
composed of many and varied parts that interact in complex and non-linear
ways. Complexity science recognizes that such systems cannot be
understood simply by understanding the parts - the interactions
among the parts and the consequences of these interactions are equally
significant. Icosystem looks at business environments in their entirety,
recognizing that they are more than the sum of their parts. This
fundamentally new approach often yields deep new insights into the
ecology of business sectors and the opportunities that can emerge.
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