Network diffusion captures the underlying mechanism of how events propagate throughout a complex network. Whether the subject is a virus spreading across a computer network or a viral marketing message among a network of people, the questions are the same:  How fast will it spread?  How will the system as a whole react?  What are the hubs in the network that are more connected and therefore more important than others?   Icosystem’s sophisticated simulation techniques produce a diffusion profile that answers those questions and insights into what to do about it.

Key benefits

• Indicates appropriate response–right time, right place, and right control mechanism
• Provides ability to test control strategies

Some possible applications

• Testing the diffusion potential of a computer virus
• Predicting the geographic, age and severity diffusion patterns of a healthcare epidemic