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Icosystem's Concentric™ platform for marketing and advertising planning and strategy was featured in an interview with Maury Giles, head of GSD&M's accountability and analytics department. According to the article, Giles said Icosystem's software allows GSD&M to simulate a population of thousands of consumers. "Instead of spending million on a campaign you're not sure is going to work, you can try it and run it ... It's like a simulation of what would happen if we spend this amount of money on this message with this group of people." You can download the full text of the article. About Icosystem Corporation Icosystem Corporation, a strategy consulting firm in Cambridge, Massachusetts, has emerged as a leader in the development of business applications for network theory and complexity science. Using the tools of complexity science and advanced computational techniques, Icosystem provides a highly flexible and cost-effective technology platform for exploring business problems and discovering or designing strategies that have significant impact. Icosystem's approach uses realistic models of complex business environments and evolutionary and distributed computational techniques to validate new business ventures or improve the performance of existing enterprises. |
