Icosystem's Hunch Engine™ described in BusinessWeek
Icosystem Corporation Press Release
Cambridge, MA - 27 November 2006

Tools: The Hunch Engine

Inside Innovation - In Short
by Reena Jana

What to do when mere human brainstorming leads nowhere fresh? One option is to jump-start conversations using Icosystem's Hunch Engine. The software delves into the characteristics of products, images, or names that appeal to a client. It then applies those characteristics to the automated design of new objects (which can be displayed onscreen). The Hunch Engine can be customized for corporate clients -- customers include Eli Lilly -- to design drug combinations for pharmaceutical companies, combine colors and patterns for designers, or analyze components of cars or airplanes to come up with creative combos of parts. Icosystem is now experimenting with a version that will spit out striking, original brand or product names.

This content appeared in the 27 November 2006 issue of BusinessWeek and is available online from the BusinessWeek.com web site.

About Icosystem Corporation

Icosystem Corporation, a strategy consulting firm in Cambridge, Massachusetts, has emerged as a leader in the development of business applications for network theory and complexity science. Using the tools of complexity science and advanced computational techniques, Icosystem provides a highly flexible and cost-effective technology platform for exploring business problems and discovering or designing strategies that have significant impact. Icosystem's approach uses realistic models of complex business environments and evolutionary and distributed computational techniques to validate new business ventures or improve the performance of existing enterprises.