 |
|
 |
|
 |
|
 |
|
 |
 |
 |
 |
 |
 |
 |
|
 |
|
 |
|
Icosystem Corporation has agreed to become one of the sponsors for the 2007 event titled The Conference On Marketing (TCOM). As a sponsor, Icosystem will have a presence at TCOM that includes an exhibit as well as a session in the symposium track titled "Marketing Measurement and ROI". "We have developed a custom software solution that makes it possible to understand how word of mouth, social networks and other forms of social interactions impact marketing initiatives. We see our TCOM sponsorship as a great opportunity to expose this exciting work to a broad audience of marketing and advertising leaders" said Paolo Gaudiano, Icosystem's CTO. "A few years ago everyone thought the Internet would drive consumers away from brick-and-mortar stores or cause them to stop paying attention to traditional advertising. While this has not happened, the increased use of the Internet has brought about a profound shift in consumer behavior that requires a complete rethinking of approaches to marketing, customer service and even product design. Today's consumers are more informed, and can gain access to information about products anywhere and at any time. This means that marketing can no longer portray an inaccurate picture of a product, the product has to satisfy consumers, and the company has to stand behind its product by providing adequate customer service" added Gaudiano. "With our custom tool it is possible to see how product quality, customer experience and messaging all influence consumers. Furthermore, our tool simulates the impact of communications among consumers (through direct word of mouth or online), and the interactions between the consumer and the product through advertising or merchandising. This makes it possible to gain a quantitative understanding of the impact of different marketing initiatives, therefore increasing marketing ROI." Additional information about Icosystem's offering in this area can be found on Icosystem's web site. About Icosystem Corporation Icosystem Corporation, a strategy consulting firm in Cambridge, Massachusetts, has emerged as a leader in the development of business applications for network theory and complexity science. Using the tools of complexity science and advanced computational techniques, Icosystem provides a highly flexible and cost-effective technology platform for exploring business problems and discovering or designing strategies that have significant impact. Icosystem's approach uses realistic models of complex business environments and evolutionary and distributed computational techniques to validate new business ventures or improve the performance of existing enterprises. |
