"What is Luxury without Variety?" Forethought article by Bonabeau in the Harvard Business Review
Icosystem Corporation Press Release
Cambridge, MA - April 2006

"What is Luxury without Variety?"
Harvard Business Review Forethought: Consumer Behavior
by Milton Pedraza and Eric Bonabeau

Summer homes are more desirable than snack cakes in all but one respect: Many people could, if they chose, buy 100 different kinds of snack cake, while only the superaffluent can afford more than one summer home. In an age when consumers crave variety, luxury items pose a bit of a problem. How do you satisfy affluent people’s yen for a range of goods that are simply too pricey to buy in multiples?

Read more on the HBR web site

About Icosystem Corporation

Icosystem Corporation, a strategy consulting firm in Cambridge, Massachusetts, has emerged as a leader in the development of business applications for network theory and complexity science. Using the tools of complexity science and advanced computational techniques, Icosystem provides a highly flexible and cost-effective technology platform for exploring business problems and discovering or designing strategies that have significant impact. Icosystem's approach uses realistic models of complex business environments and evolutionary and distributed computational techniques to validate new business ventures or improve the performance of existing enterprises.