Understand Shopper Navigation for Better Product Positioning



Pepsico wanted to understand how different positioning of the product among aisles and different promotional activities affect sales.


Icosystem developed an agent-based model that simulates the dynamics of shopper navigation for any arbitrary store layout.


Using store data and changes in product positioning, the model predicts hot spots of shopper activity.


Icosystem Corporation • 222 Third Street, Suite 0142, Cambridge, MA 02142 • Voice: (617) 520 1000

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