Optimize Marketing Strategy



National casual dining restaurant chain aimed to maximize positive word of mouth and increase traffic among the young population, nation-wide.


We incorporate marketing strategy with product development to model future market share.


Captured competitive activity for past years with more than 95% accuracy. Optimization resulted in more than 5% ROI improvement. Included economic factors

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such as gas prices to increase the accuracy and aid strategy.




"It is within 95 percent of what actually happened. It allows for a certain amount of confidence. "
--Rene Heuy-Lipton, VP Marketplace Planning, GSD&M IdeaCity

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