How do you determine the best spend and timing across different media channels to promote a product or service? Media agencies and companies have optimized advertising spend for decades using media mix models, but the advent of social and earned media has added an additional complexity that is not addressed with existing models. Icosystem’s successful track record with some of the largest marketing companies in the world points to a new generation of media mix models based on Complexity Science and simulation techniques that are more accurate and more insightful.
Icosystem’s comprehensive and sophisticated tools help you understand and predict human behavior and decision-making. Our media mix solutions aggregate disparate sources of data, forecast competitor behavior, and quantify the return on investment of any channel, including social media and word-of-mouth.
Key benefits
- Allows easy experimentation with various media strategies, including social media and word-of-mouth.
- Optimizes media mix to achieve many goals like market share, profitability, perception, and awareness
- Provides better understanding of consumer preferences and behavior patterns
Possible applications
- Consumer goods advertising
- Public opinion canvassing
- Brand development and management