Case Studies
Understand Shopper Navigation for Better Product Positioning
We predict the purchase behavior of consumers moving through any store layout.
Forecast the Impact of Marketing on Brand and Opinion
Today's consumer has become the brand curator: word-of-mouth, buzz, viral marketing, social networks, blogs, and opinion sites... These and other forms of social interaction are thought to influence at least two-thirds of all purchasing decisions.
Accurately Forecast Personnel Staffing
See how we help workforce planners make decisions knowing how real-time policies and procedures impact force shaping, recruitment, promotion/advancement planning, attrition, and who to promote and when.
Test Impact of Personnel Policies Using Flexible Modeling Platform
Rapidly develop simulations that provide insights into how changing policies and procedures impact the organization.
Estimate Consumer Load in 3G Network Migration
Use mobility data to analyze any type of consumer behavior that is dependent on daily fluctuations.
Optimize Marketing Strategy
Predict competitive activity for past years with more than 95% accuracy.
Predict the Effects of Word of Mouth
Our solution quantifies the ROI of non-traditional media, like word of mouth, and allows us to analyze interpersonal influence between consumers.
Understand the Influence of Strategic Communications
Understand how strategic communications combine with other initiatives (e.g., infrastructure development, humanitarian aid) to influence public sentiment.
Identify Online Influencers of Brand Perception
Assess the online landscape of brand perception.
Identify Vulnerability Points of a Complex Control System
Avoid catastrophic design flaws.
Reduce Time and Cost in New Product Development Process
Reduced new product development time by 3x and cost by 10x.
Identify Leverage Points in a Social Network
Identified points of leverage in the network and strategies for gaining information or influencing network members.
Predict Malware Diffusion in Networks
Designed effective interventions to slow virus propagation drastically.
Predict Consumer Adoption for Product Launch
Icosystem's simulation tools helped planning for new product launch for both national and local plans. Humana improved its position from #6 to #2 in the Medicare space.
listposts.php