Understand Behavior with Healthcare Simulations

Adoption of electronic health records has been slow even with financial incentives.  Clinicians are getting paid on quality instead of volume, and the quality measurements are ill-defined.  Patients are initially engaged and motivated to adopt healthier behaviors via technologies like wellness apps, but they eventually lose steam and drop off completely.  Life science executives need and want to make better decisions using simulations but fail to adopt this behavior change.  What is going on?

If we look closely, we see history repeating itself.  In 1990, less than 20% of US households had a computer and the Internet was just beginning.  Today, the vast majority has both, and the time it took for this to happen compared to telephone and stove adoption shows a faster adoption rate. Why? There was a tipping point that changed behavior, and humans said, “I need to and want to use that”.  Have we neglected to understand what motivates a human in the vast healthcare ecosystem?  Sometimes you need to run before you can walk, and simulations help do that.  For example, we can improve your understanding and identify optimal motivators of adoption (intrinsic vs. financial).   Is your organization ready and able to embrace simulations?

Adoption of new technologies the past 100 years

Image Courtesy Of: Visualizing Economics

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