– Stuart Slutzky, Senior Vice President of Product Development, The Vitality Group

Approach
Icosystem developed an agent-based model (ABM) as a way of simulating, predicting and optimizing consumer behavior. We applied this technique specifically to understand how WOM impacts marketing and improve return on marketing investment. This model helped Humana understand how marketing initiatives are influenced by a rich network of interactions that include competitive messaging, government information, as well as direct exchange of information among consumers and between consumers and other members of the healthcare “ecosystem,” such as physicians, nurses, pharmacists, service professionals and sales reps.

Outcome
Icosystem’s simulation tools helped planning for new product launch for both national and local plans. Humana improved its position from #6 to #2 in the Medicare space. The tool was extended to help Humana compare plan designs in order to maximize market penetration.

Approach
Icosystem built an agent-based model of subscriber behavior and interactions and of virus behavior and propagation.

Outcome
Accurate quantitative prediction based on limited data and virus definition.
Designed effective interventions to slow virus propagation drastically.

Approach
Icosystem built a visual, interactive exploratory data mining tool for social networks tied to an agent-based simulation of group performance. Network theory is used to compute the structural properties of the social graph and the social status of individual nodes.

Outcome
Modeled the dynamic effects among leadership, military, intelligence, industrial/science sectors, terrorist groups.

Identified points of leverage in the network and strategies for gaining information or influencing interest in material, knowledge, and use.

Approach
Detailed simulation of decision-making and processes and visualization to identify sources of inefficiencies and design/test a more flexible networked, portfolio-centric clinical development organization.

Outcome
Reduced the new product development process from a 40-month, $25M process to a process that takes 1-year and $2.7M.

Approach
Icosystem built a simulation model of control system, fluid dynamics, detonation/damage. Evolutionary algorithms evolve damage scenarios.

Outcome
Discovered critical unexpected failure modes, prompting redesign of parts of the control system. Avoided potentially catastrophic accidents.

Approach
Crawl and index thousands of target websites. Apply text mining. Extract influence network and map causal network using machine learning techniques.

Outcome
For any given topic or brand perception, a full report helps a brand manager assess the online landscape.

Approach
Icosystem used our commercially derived agent-based modeling that simulates the effects of different communication strategies and interventions on citizens’ awareness, perceptions, and allegiances. The model describes the behavior of individuals and their interactions without the need to define general laws about a population. The overall behavior of a population emerges in a complex way from interactions among individuals and between individuals and their environment. Statistical analyses assume that “tomorrow will be the same as yesterday.” In contrast, agent-based modeling uncovers causal relationships that are not linked to a specific snapshot in time.

Outcome
CRIMSON can be used to test almost any kind of “scenario” by modifying parameters such as:

• Timing, cost, duration, channel, and target of strategic communications
• Timing, nature, cost and location of infrastructure projects and other types interventions
• Population segmentation including geographic, religious, ethnic, demographic, economic and historic characteristics
• Strategic planning to include behavior and tactics of various actors: political factions, religious sects, local government.

Approach
Media media planners are using Icosystem’s Concentric-based tools in more than 20 countries around the world. Analysts experiment with strategies to energize positive word of mouth and compare the relative effectiveness of traditional media channels and word of mouth.

Outcome
Our solution quantifies the ROI of non-traditional media, like word of mouth, and allows us to analyze interpersonal influence between consumers.