Identify Online Influencers of Brand Perception

 

Challenge

Identify influential bloggers and websites in relation to the brand. Determine nature, causality, intensity and duration of influence.

Approach

Crawl and index thousands of target websites. Apply text mining. Extract influence network and map causal network using machine learning techniques.

Outcome

For any given topic or brand perception, a full report helps a brand manager assess the online landscape.

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