Consumer choice modeling to predict health plan selection

There is a general trend in the health insurance industry to offer greater variety and flexibility in health plan offerings. The increased complexity makes it difficult to predict enrollment patterns and therefore costs, for both the insurer and for the employers who consider offering such coverage. Icosystem developed a custom software tool that models consumer choice for Humana, Inc. to predict how employees select health plans, thus allowing the forecasting of costs for both Humana and the employer.

Our predictive tool was extremely successful and was integrated as the predictive engine of one of Humana's sales tools.

Please download our case study (in PDF format) for additional information. You may also access our press release (July 7, 2004).