Understand Behavior with Healthcare Simulations

Adoption of electronic health records has been slow even with financial incentives.  Clinicians are getting paid on quality instead of volume, and the quality measurements are ill-defined.  Patients are initially engaged and motivated to adopt healthier behaviors via technologies like wellness apps, but they eventually lose steam and drop off completely.  Life science executives need and want to make better decisions using simulations but fail to adopt this behavior change.  What is going on?

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