Icosystem Corporation Press Release

Cambridge, MA – 21 April 2008

Icosystem’s Concentric™ platform for marketing and advertising planning and strategy was featured in an interview with Maury Giles, head of GSD&M’s accountability and analytics department.

According to the article, Giles said Icosystem’s software allows GSD&M to simulate a population of thousands of consumers.

“Instead of spending million on a campaign you’re not sure is going to work, you can try it and run it … It’s like a simulation of what would happen if we spend this amount of money on this message with this group of people.”