Icosystem’s Concentric(TM) platform featured in the Austin American-Statesman

Icosystem Corporation Press Release Cambridge, MA – 21 April 2008 Icosystem’s Concentric(TM) platform for marketing and advertising planning and strategy was featured in an interview with Maury Giles, head of GSD&M’s accountability and analytics department. According to the article, Giles said Icosystem’s software allows GSD&M to simulate a population of thousands of consumers. “Instead of spending million on a campaign you’re not sure is going to work, you can try it and run it … It’s like a simulation of what would happen if we spend this amount of money on this message with this group of people.” Austin Statesman Reprint

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