“Don’t Trust Your Gut”, Harvard Business Review, May 2003.

Order online through the Harvard Business Review website or request a free reprint from Icosystem.

Making high-stakes business decisions has always been hard. But in recent decades, as the complexities of global commerce have deepened, it’s become tougher than ever. The choices facing managers and the data requiring analysis have multiplied even as the time for analyzing them has shrunk.

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